You have worked for years at your full time job and you have developed experience and knowledge that will be invaluable to other people. Now it is time to take advantage of all that accumulated knowledge and create retirement income at the same time.
When you really analyze what you must do, you realize that YOU are what YOU are selling.
You must market yourself and convince others that you have the answers to their problems; that you have already faced the problems and conquered them.
One of the best ways to gain respect is to publish articles about your area of expertise. When you include “author” in your bio, you immediately command additional respect. Start by publishing your articles on EzineArticles.com.
In my opinion, it is the premier article site on the Net. Once your article is accepted and published on Ezinearticles, you can easily publish it on over 100 other business article sites. You can do this yourself or there are services that will do it for you for a very reasonable price. At the end of each article, your bio will point back to your website. Just think of the exposure that you get from one article published on over 100 business article sites.
If you are not already a published author, you will find that publishing on the Internet and being able to include “author” in your bio brings you added respect. This is expected of a consultant.
Consider establishing a blog and post to it frequently. This is a very quick and easy way to establish yourself on the Internet. It can be very effective in attracting attention to your consulting business.
Publishing a newsletter is a good way to gain exposure. Write articles that give your subscribers tips and current information in your area of expertise.
The most important thing that you can do is have your own website. You can build a website to describe your experience and area of expertise. This will show your prospective customer who you are and how you can solve his/her problems.
Having a website tells the world that you are serious about your business. It tells your readers that you own your own piece of Internet real estate.
You say, “I don’t know anything about building a website.” Well, it is not as hard as you think if you have the right tools. You need to do the research to find the right web host to make your website successful.
You need a website that sells a service which is what you as consultant are selling. You can provide this service in your local area or to a global market. The Internet allows you to do both. We all know about the global reach of the Internet. On a local basis, the Internet is rapidly replacing the yellow pages for locating consultants.
These are just a few suggestions. Let your imagination run wild and think of other creative methods of attracting customers to your new consulting business.
Your job is consultant, not webmaster. You should not become bogged down in the technical details of building and managing a website.
For more information and a free Masters Course on creating a website to sell yourself as a consultant, go to http://www.retirement-jobs-online.com/consultant.html I wish you good fortune in your endeavors as a consultant.
Copyright 2006 John Howe, Inc.